By NA NA, Luigino Bruni
We needs to quick find out how to stay good on the planet because it is this present day, together with the area of labor. we have to study a brand new vocabulary of economics and markets that's superior to appreciate the current international and that's more likely to supply us the instruments to behave, and maybe increase it besides.
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Extra resources for A Lexicon of Social Well-Being
One need only consider the substance of sumptuary laws in medieval towns; these were the norms that regulated the consumption of luxury goods, from the length of the train of court clothing (which added up to several meters) to the height of towers and belfries. Today we tend to look at these ancient laws from a purely moralistic perspective. ” There are in fact consumer goods that are not bought for their typical uses, but to compare and compete with others, or to position oneself in social hierarchies.
First of all we would become aware that these new consumer goods are the products of a powerful industry that moves immense capital, which though postmodern in the types of goods is very traditional in terms of tax avoidance. Huge investments in advertising drive these consumptions, placing them at the center of the capitalist system that grows by feeding them. The side effects of this huge “positional machine” are many. The first is the radical impoverishment of the most vulnerable classes who waste their ever-decreasing income on positional consumption.
Today we could apply the law of the critical point to finance and also to taxes; if they exceed a threshold, they end up penalizing the honest people who pay them. Einaudi wrote: “It is reasonable that every family would like to possess a radio. But the radio can become a perfect instrument of mental degradation for mankind. ” If we change the subject of his thought, substituting “TV” for “radio” (nowadays one of the most creative and critical media forms), the logic of his analysis becomes quite contemporary; it can also be extended to all comfort goods.
A Lexicon of Social Well-Being by NA NA, Luigino Bruni